business, technology

SEO or PPC?

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seo or ppcIf you are a new business looking for new customers, or an existing business struggling to reach out to new customers, then one of the things you can try is to promote your business and products/services online. There are many ways to do this such as building your loyal customer base through email marketing, or improving your business presence, awareness and interaction through social media. But today we will look at two other big ones, ie. promoting your business using SEO (Search Engine Optimisation) and PPC (Pay Per Click). There has been an ongoing debate of which method is a better way to promote online, is it SEO or PPC. The truth is, both have their own pros and cons, and we will look at some of the pros and cons for each method.

SEO is the activities you do in order to improve the rank of your website (yes you need to have one) on the search engine result pages when people search for a specific term related to your business/products/services. You choose which “specific term” / “search keyword” you would like to optimise by using SEO, and if done properly you should see the rank of the website improves over time for searches on the keyword(s). You can outsource this to other companies/agencies if you don’t know how to do it. For example, you can search for SEO agencies in Brisbane by searching for “SEO Brisbane” on Google.

PPC on the other hand, does not care about the rank of your website on the search engine. What you do is placing an ad for your business on Google so when people search for a specific term, your ad will pop up right at the top or on the sidebar clearly marked as ads. The big advantage of this is that you can have your ads displayed on top of Google as ads even on the first day of your business. And of course the downside is you need to pay more money upfront to place the ads, and once you stop paying the ads will disappear.

health, lifestyle

Benefits of Chinese Tea

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chinese teaChinese Tea is one of the most popular beverages drunk all over the world. It has been around for a very long period of time, and will be for many more years to come. Chinese tea is made of tea plants or herbs boiled in hot water, and is sometimes drunk with a meal, as a simple enjoyment, or simply just drunk throughout the day as substitute of water. In addition, Chinese tea is also very well known for its many health benefits. Some of the known health benefits of Chinese tea include lowering cholesterol levels, treating headache, preventing tooth decay, helping with weight loss and even fighting cancer.

Although originally come from China, Chinese tea can now be easily found everywhere even in a non-Chinese speaking countries. There are many variants to Chinese tea such as green tea, white tea, black tea, yellow tea, red tea, oolong tea, or herbal tea. The most popular one is probably green tea, although white tea and herbal tea are also becoming more and more popular. Herbal Chinese tea is usually made of Chinese tea leaves mixed with other kind of herbs, fruits or flowers, to produce extra flavour, aroma and taste to the tea.

Some of the herbs/fruits/flowers normally mixed with Chinese tea are chamomile, ginseng, garlic, peppermint, ginger, cinnamon and honey. Each type of herbs is known for its own benefits such as:
oolong tea

  • Chamomile tea known for relieving stomach pain and help preventing ulcers
  • Ginseng tea known to increase energy, improving immune system and also help protecting the liver
  • Peppermint tea known to help with digestion problems and bowel problems
  • Ginger tea known to reduce the risk of heart attack, soothing the throat and preventing blood clots
  • Cinnamon tea known to help with treating digestive problems, colds and also diarrhea
  • Honey tea known to help with reducing cholesterol levels and help with healing wounds

Another different style of herbal tea is known as flavoured tea. This is normally made of tea leaves mixed with certain fruit or flower to produce an extra flavour. It is especially very popular with children as it enables them to enjoy tea mixed with their favourite flavours such as raspberry, lemon, or peach. For adults, the popular flavoured tea includes Jasmine tea (oolong tea mixed with jasmine flowers) and Earl Grey (black tea mixed with bergamot).

One other interesting tea about different types of Chinese tea is, they are given many different interesting names. You might have heard about Iron Goddess, Big Red Robe, Pu Erh, Dragon Well or Silver Needle. Where do these names come from? There is a legend story to each name which can be traced back to old Chinese myths and tradition. For example, Big Red Robe name comes from the story of an emperor who was healed of his sickness after drinking a tea from a tree. Out of his delight, the emperor presents a big red robe to the scholar who gave him the tea, ordering him to present it to the tea tree.

The next question is, where can you buy chinese tea? You can easily find Chinese tea in supermarkets nowadays. Or if you want to find a specific kind of Chinese tea, you can try Asian groceries shop or you can also buy chinese tea online. There are many websites that sell Chinese tea online however you need to make sure that it is a legitimate site that sells quality products. Check on the website or contact them and ask them, where they source their tea from. Ask them some questions about their variety of teas, their price and their delivery time.

family, lifestyle

Great Father’s day gift ideas

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Father’s Day is a special day celebrated in honour of fathers and fatherhood all around the world. It follows the success of Mother’s day which celebrates motherhood, and both are equally important to remember. Many countries celebrate Father’s day on the third Sunday of June such as USA, UK, China, India etc, however countries in Asia Pacific such as Australia and New Zealand celebrate Father’s day on the first Sunday of September. Other countries celebrate Father’s day on different dates, such as 19 March (Italy, Switzerland, Croatia etc), 21 June (Lebanon, Egypt, UAE etc), and many more. The important thing is not the date of when we celebrate Father’s day, but the spirit behind it which acknowledges and honours the significant role of fathers in their children’s life.

father's dayAs with many other occasions, it is a normal tradition to buy a Father’s day present for fathers on Father’s day to show the honour and appreciations of what they have done in their children’s life. Finding these gifts can be quite tricky sometimes, as it is different for every father. Some fathers like sports, other fathers like gadget and technology, others like outdoor and nature, and many more. There are endless possibilities when we talk about great gift ideas for Father’s day. You would know best what your father would love as a gift on Father’s day, but below are just some great gift ideas for Father’s day in general.

Sports Gifts

Many fathers like to do some kind of sports so it is always a good idea to buy a sport accessories for them for the sports they like. Whether it is a new soccer ball, a new pair of basketball shoes, cycling accessories, his favourite sports jerseys, and many more. The key is to find out which sports he likes (which you should already know!) and look for accessories which he does not have or which he could use a new one. My father would love a pool table!

Outdoor Gifts

A BBQ (Barbeque) grill is very popular as a Father’s day gift too if he does not have one. Believe it or not, men in general might not like to cook in the kitchen but they love to grill stuff on the BBQ. It gives them the sense of satisfaction as they would be able to prepare (yummy!) food for their family in a BBQ. To make it more interesting, you may add a basket full gourmet foods to accompany the BBQ grill and then celebrate together in the backyard by inviting some friends and families to come around!

Electronic Gifts

Probably the most popular gift category for fathers on Father’s day. From LED TV, video games, latest mobile phone gadget, home theatre audio, SLR/DSLR cameras or accessories, new laptop or tablet, there are a wide range of choices in this category! Most men love to use electronics to help them in their work and also to entertain themselves, so it is always a good idea to find an electronic gift for dads.

Other Special Gifts

origami cardBelieve it or not, this is actually my favourite kind of gift that I would like to “do” instead of “buy” for my father. These are gifts that you cannot find in the gift shop, and no one else can do it like you do as it is a special gift you make for your father. If you like to cook (or even if you don’t!), you can surprise your dad with a breakfast in bed prepared by yourself. Or you can make him a special card fill with appreciations of what he has done, and ask all the children also to write something on the card. Or maybe create an electronic photo album filled with photos of him and the family from his youth to the present time, memories that he can always enjoy.

There are still many other gift ideas such as tickets to special event that he loves, travel or relaxation gifts, and so on. Be creative, you only have one father in your whole life :-)

 

business, technology

Why a website is important for your business

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website design companyA website is a must to have nowadays for any kind of business. It can help not just to display the products and services offered by a business, but also to expand clients reach to areas unreachable by the business. Internet and the globalisation has helped millions of businesses to expand through having a website. There are no time and distance constraints in reaching out to potential customers through a website, everyone can access any website anytime, from anywhere in the world. The question is, how can you get a website for your business? If you are not a technically savvy person and do not have someone in your company who can help, then you would need to engage a web design company to help you. This article will help you to make the right choice in choosing a web design company.

The first step you need to do before contacting a web design company to work on your website, is to decide on what you want. Yes they can help with the design ideas, layouts etc., but you need to first understand and decide on the purpose of the website. What are the main purposes of the website? Maybe it is to showcase a product or a service, or to generate new leads, or as a social interaction platform of the company, etc. Once you have decided on the main purpose of the website, then the next step is to find the right web design company to do the job.

The easiest way to do is to ask around for a referral. Ask a friend or an acquaintance of a good web design company they have used in the past. Or you can also search online in Google, for example you can type website design melbourne if you live in Melbourne for example. Do your research and look around their portfolios.

 

business, travel

Corporate Relocation Services – Making it simple

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Relocation to another city or another country can be a daunting task. It can demand a lot of our time and effort to pack the stuff and moving them. Even just thinking about it can sometimes make us weary. But it is sometimes unavoidable due to a job assignment or maybe a study abroad. The good news is, there are actually relocation services which can help make things simpler for us. Yes they do cost some money but it can save lots of time and hassle of packaging and moving the stuff around, and making sure nothing is missed in the process.

corporate relocation servicesCorporate relocation services are companies who specialise in helping corporations to relocate their staff, executives or even the entire office to another place. Whether it is another country, another city or just another building in the same city, they can help with relocation of personal belonging and office materials so relocation is no longer a hectic task. A good corporate relocation service firm will look after each and every task of moving an office including transfer of all files, equipments and even the relocation of the staff and their families.

The question is then, how can we find a good corporate relocation service provider? As we want to make sure that the relocation expenses are well spent and all the relocation related tasks are taken care of in good hands. The best way is to find a good referral from another company who can vouch for a corporate relocation service that they have previously used. Then ask the service provider about their duration and cost of the entire relocation, and also the facilities offered by them. Do not forget to discuss about their terms and services of the entire relocation. Take time in talking to a few more service providers before making a decision and do not rush.

lifestyle, sport

Bait Fishing Basics – The common first steps for the new fisherman

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Starting out with fishing can seem simple enough, for those of us who fished as a kid the basics will often still be set into our minds as adults, even with very little experience fishing as a child, it is very similar to learning the skills to ride a bike, once you know, it stays with you.

Most people know how to rig a basic bait fishing set-up, the process normally goes, fishing rod, reel and line, followed by swivels, sinkers, floats and some hooks.

spin fishing reelFor the fishing rod and reel, most people go with the traditional spinning reel, this is a reel that has a handle on the side and a main central forward facing spool, around the spool is a spinning bail (the thin metal piece that will bring the fishing line back in when you turn the handle). These are simple to operate, the only thing you need to know to get started with this is, should your line break or unwind back to the spool, you will need to feed the line to the outside of this spinning bail then up through the rod itself in order to make it functional. Placing the line straight up without first running it outside the bail won’t allow the line to be reeled back in, nor will it tighten and secure the line.

For rod weight, if you are going to be regularly bait fishing and do not plan on using fishing lures, or if you plan on using only very heavy lures over 20g in size, then go for a very solid rod. 7 foot solid rods are perfect to get started with and will suit both freshwater and salt water fishing. If you plan on using light weight lures, and focusing mainly on lure fishing after awhile, then you may prefer what is known as a spin rod, this has nothing to do with the term spin reel I previously mentioned. A spin rod means it is suited for light weight lure fishing, these are extremely flexible and light weight, which helps the light weight lures to be cast a further distance, often the reels used on these are a much smaller spin reel than that used on heavier general purpose rods, and the type of fishing line used on these spin rod / reel combos is usually only rated at around 4 to 7lbs. Most often these are not suitable for large fish over about 30cm. The main use of a spin rod / reel combination is for catching smaller predatory fish, such as trout fishing and small perch such as redfin (Europe / Australia) or yellow perch (America).

Cut a piece of line off the main line about 40cm to 1 meter depending on the water level, place a sinker through the main line and tie a swivel to hold it in place, then attach the remaining line to the other end of the swivel and tie a hook to the end. After that thread a worm on, cast it out and hope for the best. In the case of a float, most people often start out by using ‘inline’ floats, these are floats that have a central hole all the way through, so after tieing the swivel (without a sinker this time), you thread the remaining line you cut off earlier (known as a leader) through the float, then tie it to the swivel and place the hook at the end. This keeps the float secure and the leader the same length while fishing.

After this point is where things get a bit difficult, how big should the hook actually be for the target fish? Is using larger hooks better for catching large fish? Will small hooks actually hook onto a big fish? Or how on earth do you use a float which only has a bottom attachment? These things often come second.

fishing hooksFor the hook size, it does vary between species, however you are most often safe using a size 5 to begin with, note this is not a 5/0 size, just a plain size 5, about 17mm x 10mm in size. The most commonly used is just the regular style hook, but some prefer the ‘suicide’ style hooks which do not have as much top length above the hooks barb (sharp) point. Provided you are fishing for a species under 40cm in size, the trusty size 5 will often do the job. Of course, all fish are a little different, some you can get away with using larger hooks, others may even require smaller ones, but this today is only a general guide to get you started.

If you are salt water fishing in an ocean or bay via a boat, often there is much larger fish available in these situations, so you may prefer to go for a size 1/0 hook, which is just over double the size of a regular size 5. This will help with fish over 40cm which are commonly found in saltwater environments.

Over time you may prefer to lower the size to get the right balance between your target fish within the 30 to 50cm range.

fishing float typesNow on to the non inline version of fishing floats. Using fishing floats with only a base attachment is actually fairly simple, most single point attachments at the bottom will have a button you press on top to release the attachment point (hoop / clip), this is often the case for the very common rounded white and red plastic ball shaped floats, do not attach a swivel to the top and bottom of these, they are meant only for attachment at the bottom. So, how do they work then? Very simple, you tie you leader and main line together using a swivel, press the button at the top and then place the floats attachment clip / hoop through one side of your swivel, now release the button and check the float is secure (wiggle it around a little to make sure it’s not going to come off) and you are ready to go. Often these clips will have a slight hole in the plastic above them to properly secure the clip in place, take a look when it is extended to see if this is the case with yours.

Now, what about those with bottom attachment yet are not button operated, such as pencil floats? The attachment method is similar, you can either put it in place like a regular inline float, at the leader end after the swivel, and leave it be, however this often doesn’t work the best as the leader is free to contract, meaning less leader could be presented in the water than you prefer. What I tend to do is either use a 3 way swivel, or if these aren’t available, a regular swivel but keep about 10 to 12cm of fishing line free. Attach one end of this small piece of line through the bottom of the float, then tie it together firmly, now with the free end of the fishing line, attach this to the swivel. You will now have a float which sits on the surface, along with a slight drop of around 8cm down to the main line after you cast into the water. Pretty easy stuff.

fishing clinch knotWhat about fishing knots? What’s the best knot to start with? The most common knot taught to new fisherman is the clinch knot. To make this, place the line through the hoop / loop of the swivel or hook, now pull about 1 inch of line through and put it together going back along the main line, secure both the end and the main line between your fingers, now grab the swivel or hook with your other hand and twist it so the two parts curl together, do this around 10 times then get the free end of the line, and feed it in between the remaining gap at the hook / swivel. Once it feeds through this as much as possible, hold the free end and main line together again tightly, and pull the hook / swivel away from you with some force, the 10 turns will now tighten and secure, leaving you with a moderately strong fishing knot, secure enough for most fish. For fish over 50cm, you may prefer to leave more free line available, so if the knot slips, it has some room to move.

The benefits of starting with this type of knot are that it will secure most fish in place in order to land them, while providing enough slip so that should your hook become snagged, you will normally be able to slip the knot free with a little prolonged force, basically if there is any chance of getting the hook free, you will have the ability to do this, however if there isn’t this will leave the hook behind on it’s own most of the time, without leaving a large excess of fishing line in the water which could harm fish and other animals.

Once you are beyond the point of regular snags, or are looking to target fish over over 3kg, you will need to learn some more advanced knots to secure your line.

As it is difficult to explain things completely using only words and some basic diagrams, it can help to get a few first pointers off friends who are already used to fishing, humble yourself a little when asking for advice, and take close visual note of what your friend / family member is showing you, while he will likely tell you the basics, nothing beats visually seeing what is being done, as this will present a perfect mental image for you to use next time, after being shown correctly once, you will often have the basics of bait fishing ready to go whenever you head out next.

This article was prepared in combination with information provided by the owners of Ultimate Fishing (FishingTackleLures.com.au). For similar fishing articles, you are welcome to visit their “Australian Fishing Guide”, located at the lower left of their website.

business, food, lifestyle

How to find the best Corporate Catering services

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catering brisbaneIf you work in a corporate world, every now and then there will be a special company event with corporate catering services. It might be arranged by yourself or someone else in the company. But regardless of who arranges it, it is important to know how to find the best corporate catering services for your company’s special event. This is so everyone can have a good time during the gathering and a memorable recollection of the event afterwards. This article will teach you exactly how to do this. Even if you are not the one in charge to organise the functions, you can also suggest these ideas to someone else in the company who is in charge of the corporate catering.

The first thing you need to look for is the experience of the corporate catering service provider as it is more than just preparing food and drinks. Corporate catering caters for variety of people, diet needs and type of events in the corporate world. There is no “one size fits all” solution when it comes to corporate catering services. The catering service manager needs to meet with the organisation and discuss about the preferences and expectations of the corporate event to be catered for. Ask them for references from their other customers in the business world if you can.

catering brisbane 2The second thing you need to plan for is the budget. A good corporate caterer can normally offer a couple of options or packages to suit the corporation needs after interviewing them. They can also provide a recommendation and sometimes willing to tailor the packages to suit the corporate event needs. Some corporate caterers also provide other services related to the event planning. This can make it easier for the company event organiser as they just need to hire one single provider for the entire event, and can save on budget too. Just remember that both the most expensive and the cheapest services are not always the best.

The next step is to decide on the details, what kind of food and beverage to prepare for the event. There are many things to consider here such as is it going to be a morning tea, breakfast, lunch, afternoon tea or dinner. Does it only need platters, finger foods or a full set menu with appetisers and dessert. Is it going to be an a la carte or a buffet style. Do they need to make sure that the food is nut free or gluten free, does it cater for vegetarians, and so on. And of course what are the details of each menu. The caterer should be experienced with all these and able to provide you with a good selection and recommendation of choices based on your needs.

catering brisbane 3Where can you find these corporate catering service providers? You can find them online by searching for catering brisbane if you live in Australia for example. Or you can find them from your local area business directory such as yellow pages. But of course the best way is to always look for recommendation from other companies who have had good experience from a certain caterer for a similar event.

Depending on the season, you might want to organise the catering for the event as early as you can. Normally popular catering services are already booked out close to the busy season period such as Christmas party or end of year party. The most important thing to remember in choosing a good corporate catering service provider is to find one who can understand your needs, and willing to go an extra mile to be able to fulfil those needs.

health, lifestyle

Rejuvenate your life with a yoga retreat in Bali

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Yoga retreat is becoming more and more popular worldwide these days, and not just for the yoga enthusiasts. Not just it is a healthy and fun way to relax, it also helps to rejuvenate our soul by disconnecting from the outside world and reconnecting to our inner soul. Yoga retreats come in many shapes and sizes and offer different programs at different locations with varied costs. If you live in Australia and love Bali like myself, why not try to rejuvenate your life with a yoga retreat in Bali?

yoga retreatIf you have been thinking of taking a pause in your life to rest and reflect, then Yoga retreat is one of the best things you can try. It gives you a good chance to get out of your daily routine, connecting to nature while meeting great people at the same time. Taking care of our inner-self is not less important than taking care of our physical body. Even if you regularly exercise at the gym, I would recommend you to take a time to refresh your inner soul at least one a year through a retreat program. Health is considered to be the most important thing in life yet people sometimes forget to make an effort to take care of their health by investing enough time and money to exercise and to rejuvenate.

What exactly is a Yoga retreat and what are the activities involved? There are many variations to this but generally a yoga retreat would offer daily yoga lessons and/or meditation sessions, coupled with chosen massage or spa treatments. Sometimes there would also be an outing or a tour in the local area to experience the nature and to interact with the local people. Some yoga retreat programs also combine the retreat with a healthy food program, like the Art of Life retreat which offers gourmet raw food for breakfast, lunch and dinner on their yoga retreat program in Bali.

Yoga retreats are normally held in the most beautiful and secluded places in the world, which is another reason to join one. You would be able to enjoy both the stunning scenery and blissful yoga at the same time. The Bali island in Indonesia is one of the most popular places not just for tourists but also for private retreats. It has an untouched wilderness and exotic beauty in many secluded areas with private accommodations available. The local people are very friendly and believe in their God. Bali is commonly dubbed as “The Heavenly Island”, and is considered to be one of the most ideal destinations for a retreat.

yoga retreat in bali

It is easy and rewarding to join a Yoga retreat or a Yoga holiday, even if you are travelling by yourself. There are many singles who normally go on these retreats to rejuvenate their body, mind and soul while connecting to new and interesting people from many different places. In terms of cost, there are more affordable programs even for students, to the more luxurious ones so pick the right one for you based on your budget. With so many yoga retreat programs available to choose from, there will always be something for everyone.

Where can you find these Yoga retreats? You can start by talking to your local Yoga studio, or you can also search online on the Internet for available Yoga retreats close to your area. Many people who have joined a Yoga retreat have attested that it changes their lives and would love to do it again. Yoga retreat helps to put our mind at rest and live more for the moment. So what are you waiting for?

career, education

How a Diploma in Hospitality can help your career

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Hospitality industry is one of the best career choices for those who have passion in serving people. It does not just provide satisfaction while doing something you are passionate about while getting paid doing it. It is also an industry that will always live as people loved to be served and willing to pay lots of money for the luxuries in life. You cannot replace a warm, friendly smile and service from a stewardess for example, with an automated voice from an electronic. To get started in this career path I would suggest you to at least get a diploma in hospitality.

What are the places you can work for with a diploma in hospitality? Some people would immediately think of hotels, casinos, restaurants or maybe aeroplanes. But actually it is also beneficial for almost every company which interacts directly with their customers. I am sure you have had both good and bad shopping experiences before which were caused by a good/bad service from a salesperson.

What would you learn in a diploma of hospitality course? You would learn not just about how to provide an exceptional customer service, but also things like:
hospitality study

  • Working in a socially diverse environment
  • Managing finances within a budget
  • Leading and managing people
  • Controlling and ordering stocks
  • Workplace health, safety and security practices

and many more.

In addition you would also be able to choose elective courses based on your passion such as:

  • Organising and preparing food
  • Preparing appetisers and salads
  • Preparing pastries, cakes and yeast goods

and many more.

How long would it take to finish a diploma in hospitality? It normally finishes in two to three years, however some institutions also offer an accelerated one year program. You would need to check with your selected institution of choice. Sometimes students who pursue the diploma in hospitality also combine their study with a diploma in tourism as the two mostly go hand-in-hand although they are not exactly the same.

business, technology

How to save on web hosting business expenses

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hosting coupon codesIf you run any kind of business then chances are you would have a website as it is a must in today’s business world. Potential customers, clients, or suppliers normally would ask for your business card and look at the website to find out more information about you and your business. Even a very small business can benefit from a website as there is a potential for new leads to find their website online and to contact them about their products and/or services. But of course it costs money to have a website, and some businesses can pay up to hundreds of dollars per month just to cover their website hosting and maintenance. This article will teach you how to save on web hosting business expenses buy leveraging the coupon codes from the hosting companies, which not too many businesses are aware of.

Most web hosting companies, just like other businesses, regularly run marketing campaigns for their services. Sometimes they run a limited promotional campaign during special occasions which can save you a lot, but normally they have a sale running all year long by using vouchers or coupon codes. These coupon codes are not always displayed on their website though, you need to know where and how to find them, but it is not a difficult task at all.

The first thing you need to do is to decide on which hosting company you will use. Once you have decided on this, all you need to do is go to Google, and type in the hosting company name follow by vouchers or coupon codes. For example, you can type A Small Orange vouchers to find a discount coupon code from that company. Write down the code and proceed to sign up for the hosting services as usual. You will be asked to enter a coupon code if you have one during checkout and before you make the payment. You can normally get up to 30% off with these coupon codes, which is not a bad saving at all for your business.

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